Ethos

Fire is at once inherently dangerous and captivating.

A bit of danger heightens our senses and focuses our attention sharply on the present. Fire is at once inherently dangerous and captivating. The perception of danger is magnified by an inferno that is large and propelled with tremendous velocity.

Humor nourishes and refreshes us.

Humor nourishes and refreshes us when the world’s weighty matters occupy too much of our thoughts. Irony layered on top of humor evokes a sense of deviousness.